When We Dip
  • News
  • Music
    • Premieres
    • Podcasts
    • Reviews
    • Playlists
  • Events
    • Africa / Asia / Oceania
    • Europe
    • North America
    • South America
    • United Kingdom & Ireland
  • Interviews
    • Dip Publishing Series
    • Dip Studio Series
    • Insider Insight
    • Interviews
    • Studio Tips
  • Genre
    • Afro House
    • Deep House
    • Disco
    • House
    • Indie Dance
    • Melodic House
    • Melodic Techno
    • Organic House
    • Progressive House
    • Tech House
    • Techno
  • XYZ
  • Arts & Culture
KENZA KAYATI

Premiere: KENZA KAYATI makes her debut on RITIM, the new label of Ede, with ‘

Nsha

Premiere: Nsha reshapes BZ’s ‘You and Me’ with 90s flair on Mimesis

Einmusik

Premiere: Einmusik brings warmth and drive to Fejká’s Coexist imprint

Amirali

Premiere: Amirali lets ‘Radiance’ shine bright on Dubfire’s label SCI+TEC

Gregor Tresher

Premiere: Gregor Tresher joins Sasha’s Last Night On Earth with his debut EP ‘Concrete Echoes’

Premiere: FLETCH stuns on South Records with refined style & analogue warmth across debut LP, ‘So Fly’

Rebecca Besnos
Minimal / Deep Tech, News, Premieres
26 March 2025

After a breakout 2024 – topping Beatport’s charts on ANOTR’s No Art imprint just two days post-release and racking up 1 million Spotify streams – UK underground house talent FLETCH launches into 2025 with his debut LP, ‘So Fly,’ on South Records. Marking the label’s first-ever long-form release, the seven-track album showcases his signature deep, groovy house sound, complete with a remix from Romanian powerhouse Mihai Popoviciu.

Founded by George Smeddles, South Records has rapidly become a hub for cutting-edge house music, home to tracks from Rooléh, Luke Dean, Prunk, Toman, RUZE, and more, alongside George himself. Blending rich musicality with undeniable dancefloor energy, the label continues to push boundaries—and ‘So Fly’ is no exception.

A slick fusion of Chicago, New York, disco, funk, and soul, the album moves effortlessly between late-night burners, peak-time rollers, and groove-heavy cuts built for the club. FLETCH delivers punchy rhythms, analogue warmth, and a refined sense of style, while Mihai Popoviciu adds his signature finesse to the mix, sealing the release with a distinctive remix.

FLETCH’s ability to weave nostalgic influences into a fresh, contemporary sound has earned him consistent backing from The Martinez Brothers, Marco Carola, Jamie Jones, ANOTR, Joseph Capriati, and more. He’s already made his mark globally, with standout sets across South America, the Middle East, and Europe. BBC Radio 1 tastemakers Sarah Story and Danny Howard have dubbed him “one to watch”—and ‘So Fly’ only reinforces the hype.

You can now listen to the full premiere of ‘Move’ exclusively on When We Dip. Enjoy!

Release Date: March 28th, 2025. Buy Here

FLETCH: Instagram // SoundCloud
South Records: Instagram // SoundCloud

Related

KENZA KAYATI

Premiere: KENZA KAYATI makes her debut on RITIM, the new label of Ede, with ‘

Nsha

Premiere: Nsha reshapes BZ’s ‘You and Me’ with 90s flair on Mimesis

Einmusik

Premiere: Einmusik brings warmth and drive to Fejká’s Coexist imprint

Amirali

Premiere: Amirali lets ‘Radiance’ shine bright on Dubfire’s label SCI+TEC

Gregor Tresher

Premiere: Gregor Tresher joins Sasha’s Last Night On Earth with his debut EP ‘Concrete Echoes’

Menu

  • Home
  • News
  • Interviews
  • Reviews
  • Events
  • Contact Us

Latest Posts

  • Mia Mendi share 5 essential studio tips fresh off their latest Interstellar release
  • Little Talk with Aline Rocha
  • KENZA KAYATI
    Premiere: KENZA KAYATI makes her debut on RITIM, the new label of Ede, with '

Sign up for our Mailing List

Copyright © 2026 When We Dip
Website Designed & Developed by Emily Ridge