Tixr, a global ticketing leader modernizing live event commerce, today announced a multi-year partnership with Zamna Entertainment Mexico, the internationally celebrated electronic music festival brand based in Tulum. Passes and experience packages for Zamna Festival, the brand’s flagship event, are on sale now exclusively through Tixr. The deal marks one of the most significant partnerships in Tixr’s history and signals a bold step forward in the evolution of premium, tech-enabled live experiences.
Renowned for its immersive productions in Tulum and beyond, Zamna has captivated audiences worldwide since 2017 with its fusion of music, nature, and culture. As the brand prepares for its 2025 season and international expansion—including new destinations in Egypt and India—Zamna is adopting Tixr’s modern ticketing solutions to monetize beyond admission and deliver an elevated, frictionless digital experience for fans.
“This collaboration is a key component of our 2025 expansion strategy and is designed to deliver a high-performance ticketing experience aligned with the global evolution of the Zamna brand,” said Davide Rossi, CMO of the Zamna Group. “The Tixr platform’s flexibility, user experience intelligence, and marketing tools are integral to our vision for scalable, premium event experiences.”
Zamna Festival, acclaimed for its top-tier electronic music experiences in Tulum’s iconic jungle setting, returns December 31st, 2025 to January 11th, 2026. Attracting over 160,000 attendees annually from more than 120 countries, Zamna has showcased performances by artists such as Anyma, Black Coffee, John Summit, Keinemusik, Tiësto, and countless others.
For the first time, Tixr’s unified commerce platform lets fans build their ideal experience by selecting GA or VIP Multipasses—good for any three of eleven curated nights—alongside backstage access, table and bottle service, merch, and Casa Zamna travel packages. A cohesive purchase journey keeps fans immersed in the Zamna brand from discovery to checkout, with post-purchase flexibility to upgrade or add offerings as event details are released. Tixr Rewards will also be activated, giving fans perks for referring sales and helping expand the festival’s reach through peer-to-peer promotion.
“Zamna has become a global icon in live entertainment, delivering a level of artistry and production that’s nothing short of world-class,” said Robert Davari, Founder & CEO of Tixr. “Partnering with a brand that curates such a premium, immersive experience is exactly where Tixr shines. Our technology was built to power events of this scale and sophistication.”
All Zamna info is available here