The iconic Brooklyn Mirage enters a bold new era as Pacha New York, ushering in a powerful revival of dance culture in a borough synonymous with artistic rebellion, diversity, and musical innovation. More than a venue, Pacha New York is a cultural platform where global icons, underground pioneers, and New York’s creative communities unite in celebration of music, movement, and human connection.
FIVE Holdings has entered into a long-term agreement assuming full operational management of the Brooklyn Mirage and The Great Hall complex. The partnership brings together the recapitalized Avant Gardner’s deeply rooted local legacy with Pacha’s globally celebrated expertise in building culturally defining destinations and large-scale entertainment experiences. The result is Pacha New York, the next evolution of a brand shaped by more than 50 years at the forefront of dancefloor culture worldwide.
From June through October 2026, Pacha New York will begin its first season with world-class performances that place international headliners and homegrown talent on the same stage – a true reflection of the diverse soundscape shaping modern electronic music. Expect the world’s most sought-after electronic artists, Grammy-winning performers, and large-scale shows rarely seen in New York City, delivered with the production depth and ambition the culture deserves.
Beyond the summer season, the soon-to-be upgraded Great Hall will continue to operate year-round as a multi-genre arena for live acts and next-generation sounds, ensuring the energy never fades. Yet for all its global pull, the heartbeat of Pacha New York remains unmistakably Brooklyn – with ongoing partnerships with local artists, collectives, and promoters, keeping the space rooted in and reflective of the community that built this dancefloor’s legacy in the first place.
“New York – the financial and cultural capital of the world – represents more than a market expansion for FIVE and Pacha; it marks a defining moment in our global journey. This move reflects the strength of our vision, the resilience of our platform, and our ambition to help shape the future of entertainment on a global stage. We are entering a city that influences how the world thinks, creates, and connects – and we do so with bold imagination, long-term commitment, and the confidence to build destinations that resonate far beyond their physical walls. For us, New York is not simply a new chapter – it is a statement of intent about the scale of our aspirations and the cultural impact we are here to create,” says Kabir Mulchandani, Chairman and Chief Executive, FIVE Holdings.